Residential & Commercial Roofing • Siding • Windows • Doors • EAVESTROUGH • Specialty Tools • Safety Equipment |
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ESTIMATING VS. CLOSING |
A professional estimator closes three times the amount of jobs with the same number of estimates! |
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How can you increase your profit without any more investment? |
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Increase your closing ratios |
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Sell a value brand shingle |
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See how below! |
Increasing profit by focusing on closing ratios will result in your biggest returns on estimating investment. |
Increase your closing ratio on the quotes you're already doing and you won't spend more money by doing more quotes. A professional estimator closes three times the amount of jobs with the same number of estimates and cost as an average estimator. |
Based on an Average Cost Per Estimate of $100 and an Average Profit Per Job of $1,000 |
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Closed |
Lost |
Estimating Cost |
Wasted Cost |
60% |
40% |
$10,000 |
$4,000 |
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Closed |
Lost |
Estimating Cost |
Wasted Cost |
40% |
60% |
$10,000 |
$6,000 |
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Closed |
Lost |
Estimating Cost |
Wasted Cost |
20% |
80% |
$10,000 |
$8,000 |
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Selling a value brand shingle instead of a price brand, and adding in a warranty allows you to offer more to your customer and charge more accordingly. They receive a better product and you earn higher profits! |
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Here is a breakdown showing how selling on value rather than price gets you a higher closing ratio and more profit! |
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Average Estimator + Price Brand |
Professional Estimator + Value Brand |
Number of Leads |
100 |
100 |
Closing Ratio |
20% |
60% |
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Standard Industry Profit |
+$1,000 |
+$1,000 |
Value Brand Surcharge |
$0 |
+$1,500 |
Additional Material Costs |
$0 |
-$300 |
Warranty Costs |
$0 |
-$75 |
Estimated Profit Per Job |
= $1,000 |
= $2,125 |
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Estimated Profit Per Job |
= $1,000 |
= $2,125 |
Closed Jobs |
x 20 |
x 60 |
Profit on 100 Leads |
= $20,000 |
= $127,500 |
Professional Estimator + Value Brand |
637% IP |
IP – Increase in Profit over Average Estimator + Price Brand |
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